Marketing Pros for Cannabis Project

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Contact Lina Xie
Program Coordinator
Email: linaxie@maha-us.org
Phone: 312-225-8708
Added Dec 13, 2021, 12:09 PM

Description

Wanted: Volunteer Marketing or Communications Professionals for Cannabis Education Project

Do you have experience in content strategy, writing and editing, and an interest in design? Do you want to leverage your expertise to keep youth from inappropriate cannabis use? Would you like to create effective messages to engage adult cannabis users and parents across ethnicities, giving them a toolbox of strategies to communicate with their kids?

Join the cannabis education committee as part of the Midwest Asian Health Association (MAHA) and its McKinley Park Underage Drinking and Other Substances Abuse Prevention Coalition (McK-UDOS). Our group of community organizations, government agencies, and enterprises are coming together for an exciting new project to mitigate youth cannabis use in an era of legal adult consumption.

Our pilot project seeks volunteer professionals – or pro-bono agency involvement – to help us design the most compelling messages to engage parents and legal adult consumers at cannabis points of sale for our three ethnic audiences: English-speaking, Spanish-speaking/Hispanic, and Chinese-speaking/Chinese American.

We are looking for partners for our coalition who can help us with:

  • Expertise within local Spanish-speaking/Hispanic and the most effective ways to communicate with this population, especially regarding attitudes surrounding cannabis, including fluency in written and spoken Spanish.
     
  • Expertise within local Chinese-speaking/Chinese American and the most effective ways to communicate with this population, especially regarding attitudes surrounding cannabis, including fluency in written and spoken Mandarin and/or Cantonese.
     
  • Expertise with general marketing or communications concerns, including effective copywriting, marketing, graphic design, and content design.

Our coalition is all-volunteer; however, we are most happy to acknowledge, laud and provide plaudits for professional services given in support of this project, including acknowledgement on related coalition announcements and other media materials.

For more information, and to inquire about getting involved, contact

Lina Xie
Program Coordinator
Email: linaxie@maha-us.org
Phone: 312-225-8708

 
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